Ecommerce Chatbots: Beyond Customer Service
Chatbots: new applications and real use cases
Facebook Messenger Chatbot or Whatsapp Chatbot?
One of the most frequently asked questions is about the platform to choose.
Needless to say, when it comes to the most popular mobile messenger apps, the record is held by WhatsApp.
Even though Whatsapp still only offers limited API access to create chatbots on its platform (to globally recognized brands, mostly), Hubtype is one of a few global partners who provides chatbot integration with Whatsapp verified businesses.
Interested in implementing a chatbot for Ecommerce?
Whatsapp has just started offering business-level service. Find out more about our Early Access Program for Medium and Large Businesses, and start reducing customer service costs and increasing satisfaction.
Or, service more than 1.3 billion users worldwide with Facebook Messenger.
Contact us now to discuss your needs and see how to get started.
Now let's see a few examples of companies that have revolutionized the concept of online sales and increased revenues as a result.
Top 5 sales chatbots
There is nothing better than going into a store and receiving phenomenal service--just consider that nearly 10% of reviews of Gap’s flagship San Francisco store mention a “jean whisperer” named Charlotte--and subsequent purchases in excess of those planned.
Providing quality service and knowledge about your products in the right moment can absolutely impact your average basket or ticket size and total revenue. Now, imagine if we could have Charlottes online, ready to guide customers to their perfect shopping experience: that’s what a well-made chatbot will do.
The technology applied to the sale of goods and services tends to increasingly reproduce the typical dynamics of traditional commerce. Replicating on the web this process means offering the same level of service to a potentially infinite number of customers.
A chatbot guarantees a service 24 hours a day, 360 days a year and, above all, a type of assistance always ready for a multitude of customers, each of which will find in the conversation what they are looking for, according to their needs.
We have selected 5 chatbots that have established themselves as best practices and undoubt models in all manner of sectors: from the travel industry, to food & beverage, fashion, and so on.
Among the sites that allow a do-it-yourself travel planning, it is certainly one of the most famous. Let's talk about Kayak, a portal born in 2004 from an idea of the co-founders of Orbitz, Expedia, Travelocity and acquired in 2012 by Priceline.com for 1.8 billion dollars.
Kayak started its digitalisation on March 2016, and it is available now on Slack, Facebook Messenger, Amazon Echo and iMessage.
The strength of Kayak bot consists of a customer care that does not end with the booking of the trip, but continues, offering a calendar service with updates on timetables, on the gate of reference and weather forecasts.
In this way the chatbot goes beyond the purchasing guide function, becoming a problem solver and personal secretary at the same time. The result is a strong brand loyalty, true objective of a modern marketing strategy.
It is called DOM and is the bot of the chain of American pizzerias Domino's. The customer, by accessing his account, can order the type of pizza he prefers, with detailed information on the ingredients used.
Let's give it a try! Request a guided demo to see how it works.