How Bots Can Maximize Your Black Friday Sales
Black Friday is just around the corner: is your eCommerce ready?
According to research conducted by Finder.com, this year’s Black Friday is expected to bring in an estimated $90.14 billion through US sales alone. An amount which will be up $30.57 billion from last year’s $59.57 billion if their calculations are correct. Not only is this American tradition thriving in the States, but also all over Europe as the hype of holiday splurging days spreads across the globe.
In 2017, Black-Friday.sale noted that the sales hit a new record high in Spain with 7 million orders between Black Friday and Cyber Monday.
Not only that, but a reported one billion euros were spent in Germany, and 42.8 million credit card transactions were conducted in France.
What does this mean for you?
Potentially massive profit during these holiday celebrations, plain and simple.
How to handle the flood of customer needs that come long with the celebration of Black Friday, Cyber Monday and holidays in general
Before, it was all about preparing and stocking the physical stores during these blow out sales. However, as the e-commerce industry continues to boom, people are less inclined to leave the comfort of their homes for the stress of brick and mortar shopping during the holidays.
To put this online shift into perspective, a survey conducted by BlackFriday.com asked 1,500 U.S. adults via Google Surveys in Sept. of 2018 where they planned to do their shopping this year. 68% of those who said they will be shopping this Friday admit they will be doing most of it online instead of at a physical site.
This means in order to maximize your profits during the holiday season, you, as a retailer with online selling capabilities, should implement a way to facilitate the shopping process both for your website and for your user’s experience. One way to do this is by implementing a chatbot designed to help both sides of the e-commerce interaction.
As an alternative to hiring extra seasonal help, like many companies do to staff customer demands, chatbots can help customers through the shopping process quicker, and at any hour of the day. They do so with little or no for help from a live agent.
Chatbots can also efficiently help customers with exchanges, returns, questions and much more, so your agents can handle more pressing service issues. The implementation of a bot also assists retailers in making money before, during, and after the holiday season by storing cart information and periodically reminding users to check up on their abandoned carts.
In the past, companies spent time sending emails to remind their customers of their idling items. Meanwhile, when customers receive an instant message through, for example, Facebook Messenger or WhatsApp, the reminder is almost guaranteed to be viewed due to the current popularity of instant messaging as a communication channel.
The list of benefits to chatbot usage go on and on, even past the holiday season.
For a more detailed description on how your company can specifically benefit from creating a chatbot, request a guided demo or book a call with our Hubtype Experts today.