Blog by Hubtype

Inspiration about Conversational AI, User Experience, Business Communication, Messaging and Chat, and Conversational Apps.

Professional businessman in dark suit checking smartphone near modern glass building with 'WhatsApp Webviews Explained' text

WhatsApp Webviews Explained: Features, Benefits, and Implementation Strategies

by Marc Caballé, Hubtype CEO & Co-Founder

January 15, 2025
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Sales
WhatsApp
Chatbots
Conversational Success Stories
Conversational Messaging
Life at Hubtype
Customer Service
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Conversational app interface with chat, map, and payment options; Hubtype branding.
Customer Service
WhatsApp

3 Great Examples of Companies Using WhatsApp for Customer Service

by Marc Caballé, Hubtype CEO & Co-Founder

Apr 4, 2025
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A group of people waiting in line at a ticket counter in a transportation hub, with signage in both Chinese and English indicating services like “Today’s Ticket” and “Advance Purchase.”
Customer Service

5 Ways to Improve Airline Customer Service

by Rafał Kochański, VP of International Development

Mar 13, 2025
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Laptop with hands holding credit card, illustrating online banking convenience.
Conversational Messaging

10 Things The Best Banking Experiences Have in Common (According to Experts)

by Jenna Alburger,

Mar 13, 2025
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Conversational Messaging

WhatsApp Automation: How it works + 10 great examples

by Rafał Kochański, VP of International Development

Mar 10, 2025
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Man in a suit smiling at smartphone in cafe, working on laptop, highlighting business communication and remote work.
Conversational Messaging

9 Ways to Improve the Banking Customer Experience (CX) in 2025

by Rafał Kochański, VP of International Development

Mar 5, 2025
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WhatsApp logo on dark background, ideal for messaging app insights.
Conversational Messaging

Types of WhatsApp Messages Available Through the WhatsApp Business API

by Jenna Alburger,

Jan 22, 2025
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Predictions for 2025 customer experience with woman using smartphone, preparing for future trends and business insights.
Conversational Messaging

7 Airline Predictions for 2025: What’s Next for Customer Experience?

by Rafał Kochański, VP of International Development

Dec 18, 2024
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Call center agent wearing headset with purple background discussing 'The future of AI agents in messaging: Where CX Is headed next
Conversational Messaging

The future of AI agents in messaging: where CX Is headed next

by Marc Caballé, Hubtype CEO & Co-Founder

Dec 11, 2024
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Speaker presenting on customer service and leadership, using slides with text and an image of a woman, at a business seminar.
Life at Hubtype

Helena Guardans’ Lessons on Equity, Balance, and Showing Up Fully

by Eva Pasarisas, HR Business Partner

Dec 4, 2024
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Business meeting handshake, smiling man with woman, tech icons overlay (Wi-Fi, chatbot, device), symbolizing digital connectivity.
Chatbots
Conversational Success Stories

Scaling Personalisation in Retail with Messaging and Chat

by Marc Caballé, Hubtype CEO & Co-Founder

Nov 26, 2024
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Business professional in denim jacket checking smartphone beside a car, comparing WhatsApp and RCS messaging platforms
Conversational Messaging

WhatsApp vs RCS: Which Channel is Best for Customer Communication?

by Marc Caballé, Hubtype CEO & Co-Founder

Nov 20, 2024
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Smartphone screen showing messaging app icons including WhatsApp, Telegram, LINE, and WeChat with text comparing traditional call centers to WhatsApp and chatbots
Customer Service
Chatbots

Traditional Call Centres vs. WhatsApp & Chatbots—Which is More Efficient?

by Marc Caballé, Hubtype CEO & Co-Founder

Oct 30, 2024
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Business professional using smartphone and laptop, ideal image for WhatsApp Business API articles.
Chatbots

WhatsApp Business App vs WhatsApp Business API

by Rafał Kochański, VP of International Development

Oct 29, 2024
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Woman in green sweater using smartphone with earbuds outside modern city building, focusing on communication and technology.
WhatsApp

How WhatsApp is Transforming Insurance Operations in Africa

by Marc Caballé, Hubtype CEO & Co-Founder

Oct 16, 2024
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Airport terminal interior with blurred travelers, overlaid with text 'The Future of Airline Customer Service: Automation Solutions that Deliver Results' on a purple gradient background
Chatbots

The Future of Airline Customer Service: Automation Solutions that Deliver Results

by Rafał Kochański, VP of International Development

Oct 8, 2024
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Woman analyzing graphs on a computer, wearing headphones, focused on data visualization in a modern office setting.
Conversational Messaging

Driving Customer Success: The Power of Technology in Modern Service Management

by Marc Caballé, Hubtype CEO & Co-Founder

Oct 3, 2024
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WhatsApp policy update announcement highlighting new regulations for online gambling, over-the-counter drugs, and alcohol sales with WhatsApp Business logo
WhatsApp

WhatsApp’s Policy Update: A New Frontier for Online Gambling, Over-the-Counter Drugs, and Alcohol Sales

by Rafał Kochański, VP of International Development

Sep 26, 2024
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Woman in pink cardigan working on laptop with a brown dachshund sitting beside her at a desk with a soft green background
Conversational Messaging

The Pet Insurance Market Boom: Understanding Types, Segments, and the Role of Automation

by Rafał Kochański, VP of International Development

Sep 17, 2024
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Man looking at sticky notes on glass wall with a WhatsApp message overlay saying, “Is your WhatsApp automation provider meeting your expectations?”.
Conversational Messaging

Why Switching WhatsApp Automation Providers is Easier—and More Important—Than You Think

by Rafał Kochański, VP of International Development

Sep 10, 2024
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Woman researching benefits of expert chatbot development partnership on computer in a cozy office setting.
Chatbots

Build vs. Buy: The Best Approach to Chatbot and Conversational AI Development

by Marc Caballé, Hubtype CEO & Co-Founder

Sep 2, 2024
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Lush green forest with a distant hill under cloudy skies, showcasing rich biodiversity and serene natural landscapes.
Life at Hubtype

Creating an Inclusive Culture at Hubtype

by Eva Pasarisas, HR Business Partner

Aug 8, 2024
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Woman at airport using HubAir app on phone to check flight status and manage booking via chat assistant.
Conversational Messaging

Managing Transportation Disruptions with Scalable Communication and Automation

by Marc Caballé, Hubtype CEO & Co-Founder

Aug 7, 2024
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Customer support team working at computers with headsets in modern office, focused on assisting clients efficiently.
Conversational Messaging

7 Key Use Cases for Insurance Automation in Messaging and Chat

by Rafał Kochański, VP of International Development

Aug 1, 2024
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Phone displaying Allianz chat for pet insurance quotes beside a fluffy dog being petted; customer service interaction.
Conversational Messaging

How Conversational Apps are Transforming Pet Insurance Claims and Policy Automation

by Rafał Kochański, VP of International Development

Jul 25, 2024
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Woman using smartphone surrounded by UI elements like a calendar, map, dress suggestion, and chat messages.
Conversational Messaging

Why WhatsApp is Transforming Business Communication in 2024

by Marc Caballé, Hubtype CEO & Co-Founder

Jul 10, 2024
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Woman in green jacket checking smartphone with '5-star rating' overlay and text 'User Centricity in GenAI: The Forgotten Priority
Conversational Messaging

User Centricity in GenAI: The Forgotten Priority

by Marc Caballé, Hubtype CEO & Co-Founder

Jul 2, 2024
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Man walking in parking lot, pulling suitcase and using smartphone, with cars and family in background, capturing travel convenience.
Conversational Messaging

How Travel Companies Can Use Messaging Apps to Turn Support Tickets into Profit

by Rafał Kochański, VP of International Development

Jun 19, 2024
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Search bar with query “Why WhatsApp is more secure than email?” over blurred background of person typing.
Conversational Messaging
WhatsApp

Why WhatsApp is More Secure Than Email for Business Communication

by Marc Caballé, Hubtype CEO & Co-Founder

Jun 12, 2024
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A smiling man wearing glasses and a black jacket stands on a city street while looking at his smartphone, which displays a message offering 20% off auto insurance, with options to “Request a simulation” or “Speak to an agent.”
Conversational Messaging

Why WhatsApp is a Game-Changer for Insurance Lead Generation and Sales

by Rafał Kochański, VP of International Development

Jun 5, 2024
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Mobile chat UI showcasing customer service interactions, including survey, map, payment options, and Nike shoe suggestions.
Conversational Messaging

Conversational Apps: What They Are and Why They Matter

by Marc Caballé, Hubtype CEO & Co-Founder

May 31, 2024
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