Blog by Hubtype

Inspiration about Conversational AI, User Experience, Business Communication, Messaging and Chat, and Conversational Apps.

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Chat app interface on smartphones, showing call and message screens. Suitable for communication technology content.
Conversational Messaging

Conversational Customer Engagement: Why Messaging Is the Future of Customer Experience

by Rafał Kochański, VP of International Development

Jul 17, 2025
Chatbot greeting on smartphone in dim lighting, ideal for self-service support content.
Customer Service

Digital Self-Service Customer Experience: A Smarter Approach to CX at Scale

by Rafał Kochański, VP of International Development

Jul 11, 2025
Call center agent wearing headset with purple background discussing 'The future of AI agents in messaging: Where CX Is headed next
Conversational Messaging

The Future of CX Is Hybrid: AI Messaging, Voice, and Smarter Human Support

by Marc Caballé, Hubtype CEO & Co-Founder

Jul 11, 2025
WhatsApp
Conversational Messaging

WhatsApp is no longer just a Channel. It’s a Business Platform

by Marc Caballé, Hubtype CEO & Co-Founder

Jul 7, 2025
WhatsApp experience JetSMART
Conversational Success Stories

Why is the Future of Customer Service Conversational? The JetSMART Case

by Marc Caballé, Hubtype CEO & Co-Founder

Jul 3, 2025
Black Friday sale sign with city street reflection in window, ideal for holiday shopping promotions.
Marketing
Sales

Prepare for Black Friday with Sales Chatbots for Ecommerce

by Rafał Kochański, VP of International Development

Jul 1, 2025
Person using credit card to shop online on laptop, ideal for e-commerce and digital payment content.
Conversational Messaging

Ecommerce Messaging Strategy: How to Turn Conversations into Conversions

by Rafał Kochański, VP of International Development

Jul 1, 2025
WhatsApp Business app screen showing text 'A simple, secure and reliable way for businesses to connect with their customers' on smartphone display
Conversational Success Stories

Conversational Commerce in South Africa: WhatsApp, Automation & CX Innovation

by Rafał Kochański, VP of International Development

Jul 1, 2025
Person browsing online fashion store on tablet, exploring various clothing items, showcasing e-commerce shopping experience.
Customer Service

Ecommerce Personalisation: How to Deliver Relevance at Scale

by Rafał Kochański, VP of International Development

Jun 27, 2025
Business meeting handshake, smiling man with woman, tech icons overlay (Wi-Fi, chatbot, device), symbolizing digital connectivity.
Chatbots
Conversational Success Stories

Scaling Personalisation in Retail with Messaging and Chat

by Marc Caballé, Hubtype CEO & Co-Founder

Jun 26, 2025
Woman in red dress using smartphone and holding coffee in a store, showcasing omnichannel messaging.
Conversational Messaging

Omnichannel Messaging: A New Era of Connected Commerce

by Rafał Kochański, VP of International Development

Jun 26, 2025
Smartphone displaying floating e-commerce items, enhancing online shopping experience concept.
Customer Service

How to Improve Ecommerce Customer Experience

by Rafał Kochański, VP of International Development

Jun 26, 2025
3D rendering of various consumer and technology items floating on blue and purple gradient background, including headphones, shopping bags, keyboard, calculator, camera, game controller, shopping cart, and percentage symbol
Conversational Messaging

The 5 Biggest Ecommerce Challenges in 2025 (And How to Turn Them Into Growth Opportunities)

by Rafał Kochański, VP of International Development

Jun 26, 2025
Conversational commerce why it matters and why it drives revenue
Conversational Messaging

Conversational Commerce: What It Is and Why It Drives Revenue

by Rafał Kochański, VP of International Development

Jun 19, 2025
Woman wearing floral dress, posing for photo at home. Perfect for lifestyle and fashion blogs.
Chatbots
Customer Service

High-Touch Customer Service in Retail: How Messaging and Automation are Leading the Way

by Rafał Kochański, VP of International Development

Jun 17, 2025
WhatsApp
Customer Service
Chatbots

Improving Customer Experience with WhatsApp: Why Messaging Is the CX Core

by Marc Caballé, Hubtype CEO & Co-Founder

Jun 16, 2025
E-commerce website on computer screen with delivery truck, airplane, and location icon, showcasing online shopping and logistics.
Conversational Messaging

How to Build a Modern Ecommerce Tech Stack

by Rafał Kochański, VP of International Development

Jun 9, 2025
what is conversational design
Conversational Messaging

What is Conversational Design?

by Rafał Kochański, VP of International Development

May 21, 2025
is whatsapp secure? five reasons why whatsapp is safe for B2C communication
Conversational Messaging

Is WhatsApp Secure? 5 Reasons Why WhatsApp is Safe for B2C Communication

by Rafał Kochański, VP of International Development

May 14, 2025
Smartphone screen showing messaging app icons including WhatsApp, Telegram, LINE, and WeChat with text comparing traditional call centers to WhatsApp and chatbots
Customer Service
Chatbots

Call Centre Cost Reduction with WhatsApp & Chatbots

by Marc Caballé, Hubtype CEO & Co-Founder

May 6, 2025
24/7 call center support team with headsets providing assistance at computers, featuring gears and chat icons on digital background.
Customer Service

Contact Centre Automation: Tools to Scale and Improve Customer Experiences

by Rafał Kochański, VP of International Development

Apr 25, 2025
Chat interface showing a user requesting a card block due to wallet theft with options to select the card type for blocking.
Chatbots

Banking Chatbots 101: Benefits, Use Cases, and Statistics

by Rafał Kochański, VP of International Development

Apr 25, 2025
what is voice of the customer a guide to improving CX
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What is Voice of the Customer? A guide to improving CX

by Rafał Kochański, VP of International Development

Apr 23, 2025
Conversational app interface with chat, map, and payment options; Hubtype branding.
Customer Service
WhatsApp

3 Great Examples of Companies Using WhatsApp for Customer Service

by Marc Caballé, Hubtype CEO & Co-Founder

Apr 16, 2025
A group of people waiting in line at a ticket counter in a transportation hub, with signage in both Chinese and English indicating services like “Today’s Ticket” and “Advance Purchase.”
Customer Service

5 Ways to Improve Airline Customer Service

by Rafał Kochański, VP of International Development

Mar 13, 2025
Laptop with hands holding credit card, illustrating online banking convenience.
Conversational Messaging

10 Things The Best Banking Experiences Have in Common (According to Experts)

by Jenna Alburger,

Mar 13, 2025
Smiling bearded professional in gray sweater checking smartphone in modern office setting
Conversational Messaging

WhatsApp Automation: How it works + 10 great examples

by Rafał Kochański, VP of International Development

Mar 10, 2025
Man in a suit smiling at smartphone in cafe, working on laptop, highlighting business communication and remote work.
Conversational Messaging

9 Ways to Improve the Banking Customer Experience (CX) in 2025

by Rafał Kochański, VP of International Development

Mar 5, 2025
WhatsApp logo on dark background, ideal for messaging app insights.
Conversational Messaging

Types of WhatsApp Messages Available Through the WhatsApp Business API

by Jenna Alburger,

Jan 22, 2025
Professional businessman in dark suit checking smartphone near modern glass building with 'WhatsApp Webviews Explained' text
Conversational Messaging

WhatsApp Webviews Explained: Features, Benefits, and Implementation Strategies

by Marc Caballé, Hubtype CEO & Co-Founder

Jan 15, 2025
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