Hubtype’s content hub

Explore Hubtype’s Resource Hub, your go-to place for valuable insights. Discover a curated selection of books, videos, blogs, and success stories to help you stay informed and ahead in the world of conversational customer experience.

Success stories

Real-world success stories & in-depth analyses
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70%
Interactions Automated
Airlanes

How Wizz Air transformed customer service with automation in just 8 weeks

Wizz Air partnered with Hubtype to automate 70% of queries, reduce call centre volume, and handle 250,000 interactions monthly.
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74%
Faster process
Airlanes

How a low-cost airline achieved record growth with automation and WhatsApp

Hubtype helped a leading European low-cost airline increase automation from 30% to 68%, reduce call center volume by 28%, and achieve a 9.6 customer satisfaction score.
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15%
Call Deflection
Insurance

How Multiasistencia adds value to customer service interactions?

Discover how Multiasistencia improved customer service and increased agent productivity.
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40%
Cost Reduction
Insurance

Taking the stress and cost out of roadside assistance

Hubtype helped one of Spain’s leading insurance companies automate roadside assistance requests through WhatsApp.
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3X
Higher Engagement
Banking

More communication and less formality has a real business impact

Bankia streamlines customer support for complex loans and mortgages with WhatsApp.
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Blog posts

Stories to help you bridge the customer communication gap
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5 Ways to Improve Airline Customer Service

Learn how to improve airline customer service with proven techniques and customer service skills. Discover effective strategies, tips, and more.
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10 Things The Best Banking Experiences Have in Common (According to Experts)

We’ve rounded up insights from the top thought leaders in the financial services industry on what makes a best-in-class banking experience.
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WhatsApp Automation: How it works + 10 great examples

Discover 10 examples of automated WhatsApp messages to enhance customer interactions using the WhatsApp Business API.
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9 Ways to Improve the Banking Customer Experience (CX) in 2025

What modern customers expect from financial institutions and what they can do to stay competitive in 2025
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Types of WhatsApp Messages Available Through the WhatsApp Business API

There are 2 types of WhatsApp messages: customer care messages and notifications.
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WhatsApp Webviews Explained: Features, Benefits, and Implementation Strategies

Discover WhatsApp webviews: enhance customer experience with seamless, GDPR-compliant interactions. Learn features and benefits.
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7 Airline Predictions for 2025: What’s Next for Customer Experience?

Discover 7 bold predictions for airline customer experience in 2025, from smarter AI to sustainability and seamless communication.
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The future of AI agents in messaging: where CX Is headed next

Discover how AI agents in messaging and voice are reshaping CX. Learn the trends that will define customer experience in 2025 and beyond.
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Helena Guardans’ Lessons on Equity, Balance, and Showing Up Fully

Discover Helena Guardans’ lessons on diversity, inclusion, and balance from Hubtype’s Offsite. Build thriving, resilient teams.
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Scaling Personalisation in Retail with Messaging and Chat

Discover how Hubtype helps retailers blend personalisation & automation to create seamless customer experiences at scale.
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Books

Collection of books, guides, and reports
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AIRLINES

The State of Messaging in Airlines

An executive guide detailing conversational airlines, the technology behind them, and how industry leaders can adapt to it.
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EXECUTIVE OVERVIEW

Why you can't scale messaging with a CRM

An executive guide on why using a CRM to deliver messaging channels is an expensive and inefficient technology choice.
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BANKING

The State of Messaging in Banking

An executive guide about conversational banking, the technology that drives it, and how industry leaders can adapt.
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REPORT

Building the Contact Center of the Future

A Hubtype Report that outlines the latest B2C communication trends and how contacts centers can adapt.
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INSURANCE

The State of Messaging in Insurance

An executive guide about conversational insurance, the technology that drives it, and how industry leaders can adapt.
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ECOMMERCE

The State of Messaging in E-commerce

An executive guide about conversational commerce, the technology that drives it, and how industry leaders can adapt.
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GUIDE

Show how customer service directly impacts revenue

This guide outlines research-backed methods to connect customer service KPIs and data to revenue and growth metrics.
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Videos

Library of webinars and videos
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WEBINAR

Contact Centers and Messaging Channels

How modern contact centers can use messaging to improve customer experience and boost KPIs.
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WEBINAR

The role of WhatsApp in building better customer experiences

An expert discussion about the impact of messaging on both current and future strategies for customer support, sales, and communications.
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