AIRLINES
The State of Messaging in Airlines
An executive guide detailing conversational airlines, the technology behind them, and how industry leaders can adapt to it.

Why this eBook matters
The airline industry is at a turning point. Travelers expect instant communication, seamless interactions, and 24/7 support - and they prefer to get it through messaging apps rather than outdated, inefficient call centers or emails.
This eBook dives deep into how conversational apps and AI-driven messaging are reshaping the airline industry, making customer interactions faster, smarter, and more cost-effective.
What you’ll learn
- The Rise of Conversational Apps – What they are and how they’re transforming the passenger experience.
- Why Messaging is a Revenue Driver – From reducing operational costs to increasing customer loyalty, discover how airlines benefit from automation.
- How to Build the Right Strategy – Step-by-step guidance on creating conversational experiences that meet real customer needs.
- Proven Industry Use Cases – Learn from leading airlines that are already using messaging automation to stay ahead.
- ROI Breakdown – Understand the financial impact of messaging automation and how it reduces customer service costs by up to 30%.
Who is this guide for?
This guide will be useful for anyone interested in business-to-consumer (B2C) communication in airlines and how it is evolving. It is particularly relevant to professionals in the following roles:
Head of Customer Strategy
Digital Product Managers
Innovation Managers for E2E CX
Product Owners for Digital Channels, Chatbot, Self serve
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