INSURANCE

The State of Messaging in Insurance

An executive guide about conversational insurance, the technology that drives it, and how industry leaders can adapt.

Why this eBook matters

Insurance customers today expect fast, seamless, and personalized interactions - but traditional channels like phone and email are failing to meet these demands. Friction-filled experiences lead to low customer satisfaction, higher churn, and costly inefficiencies.

Conversational apps are reshaping the insurance industry by making claims processing, policy management, and customer interactions simpler, faster, and more engaging. This eBook uncovers how leading insurers are leveraging messaging automation to deliver better customer experiences while reducing operational costs.

What you’ll learn

  • Why Conversational Apps Matter Now – How digital-first customers are driving change in insurance.
  • The Financial Impact of Messaging – How conversational technology reduces claims processing costs by up to 80%.
  • How Insurers Are Leveraging Automation – The right way to combine AI, automation, and human agents for seamless support.
  • Personalization at Scale – How messaging channels unlock data-driven, hyper-personalized customer interactions.
  • Real-World Case Studies – Insights from insurers already transforming their customer journeys through messaging.

Who is this guide for?

This guide will be useful for anyone interested in the trends shaping insurance in 2021 and beyond. It is particularly relevant to professionals in the following roles:

Customer Experience Managers
Heads of Operations
Director of Claims
Omnichannel Directors
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