The State of Messaging in E-commerce
An executive guide about conversational commerce, the technology that drives it, and how industry leaders can adapt.
Why this eBook matters
Ecommerce is evolving, and traditional online shopping experiences are no longer enough. Customers expect instant, personalized, and frictionless interactions, but outdated support channels and disconnected shopping experiences create unnecessary barriers.
Conversational apps are revolutionizing ecommerce by seamlessly integrating messaging, automation, and AI into the shopping experience. This eBook breaks down how top ecommerce brands are using messaging automation to drive sales, reduce costs, and build long-term customer relationships.
What you’ll learn
- Why Conversational Commerce Is the Future – How messaging apps are redefining online shopping and customer engagement.
- How Automation Increases Sales – The impact of messaging on reducing cart abandonment and increasing average order value.
- The Role of Personalization – How conversational technology enables brands to offer tailored recommendations, seamless support, and guided shopping experiences.
- The Financial Impact of Messaging – How ecommerce brands are cutting support costs by up to 49% while boosting customer lifetime value (CLTV).
- Real-World Examples of Conversational Commerce – Insights from brands that are successfully leveraging messaging automation to enhance customer journeys.
Who is this guide for?
This guide will be useful for anyone interested in the ecommerce landscape and how it is evolving. It is particularly relevant to professionals in the following roles:
