WhatsApp recently launched their WhatsApp Business API, which allows companies to connect with the over 1.5 billion people using the app.
The WhatsApp Business API powers communication between businesses and customers all over the world. WhatsApp is a simple, secure, and reliable way for businesses to serve customers.
The rise of WhatsApp as a business communication channel has led to another trend -- WhatsApp chatbots. WhatsApp bots are a necessary tool to effectively serve such a large audience.
Moreover, WhatsApp bots give companies the scale they need to connect with their customers through the app.
Who can use the WhatsApp Business API?
Right now, the WhatsApp Business API is only accepting early applications on a case-by-case basis.
They're mostly accepting large and multinational companies in customer-facing industries. So, larger travel, ecommerce, retail, and banking businesses have a better chance of getting accepted.
Where do WhatsApp bots and Automation come in?
Again, WhatsApp Chatbots make communicating on WhatsApp practical. They resolve large volumes of common questions without human supervision.
That's a major win for businesses. It means they can use such ubiquitous platform without drastically growing their customer service teams.
Finding the right WhatsApp Business API provider
Bots are only available through official business solution providers.
Hubtype is one of the less-than 50 such providers in the world.
At Hubtype, our mission is to provide great human experiences through conversational apps. Our mission aligns perfectly with WhatsApp's goals and requirements. That's why WhatsApp trusts us to provide as an official WhatsApp solution provider.
Keeping it real
Just like us, WhatsApp has high standards for how their platform is used. Though automation is important, we still have to keep it real.
So, what does that mean? Whatsapp requires that if you're using WhatsApp for Business, a real human can be reached if necessary. This means total automation is not allowed. The purpose of this requirement is one that we share. We want to ensure positive experiences and a high level of trust.
If you've been following our posts, you know that we believe that chatbots and humans are better together. We help our clients manage the handoff from chatbot to human.
We help our clients engage customers, increase sales and reduce costs with Hubtype and WhatsApp.
Want to use automation on WhatsApp? Contact us to see if you’re a fit for the early access program for enterprise companies.
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